"Bill Gold started out as an art director at Warner Bros., with his second assignment being the now classic illustrated artwork for Casablanca, released in 1942. The designer moved with the times, adapting to photographic and digital artworks as illustrated posters became old fashioned."

"He worked as a poster artist for over 70 years and art directed the poster campaigns for over 30 of Clint Eastwood’s films. Eastwood said when presenting Gold with The Hollywood Reporter lifetime achievement award in 1994: “I don’t know what it is that first causes a person to become interested in a film — whether it’s the cast, or whether it’s the title, or whether it’s that first image. I believe it is a combination of all of these. That’s the creative part of poster work – that image and what it does and how it affects an audience.”

https://www.itsnicethat.com/news/bill-gold-film-poster-designer-illustrator-210518

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