I love cereal boxes. With their bright colors, bold designs and cool mascots, they are always fun to look at while walking down the cereal aisle of the grocery store. Cereal manufacturers also frequently partner with studios, publishers, toy companies, etc. for various promotional campaigns. In some instances the box art and mascots themselves are even adapted to the specific promotion. General Mills did this several times over the last few year's with some of their cereals. First they reimagined their mascots as Star Wars characters, then as DC Comics superheroes and most recently took on a music theme for a Shazam promotion.